Lorena is a visionary cofounder and marketing strategist who has made significant contributions to the healthy products market. Her entrepreneurial spirit and keen insights have propelled the success of Tasu Chips & Healthy Living, the company she cofounded. Lorena’s ability to identify market opportunities and drive strategic growth has enabled the expansion of her business in the area of healthy products. 

In addition to her role as cofounder of Tasu Chips & Healthy Living, Lorena also holds the position of CEO and cofounder at Snackerie. Her dynamic leadership has guided the company’s growth and positioned it as a prominent player in the industry. 

Her comprehensive educational background includes an MBA in Business Administration, Marketing, Entrepreneurship, and Innovation from Northwestern University’s Kellogg School of Management, as well as a BSBA in Marketing and Finance from Georgetown University’s McDonough School of Business. Moreover, Lorena’s expertise and industry knowledge have made her an invaluable UFM professor since 2016, where she imparts her insights to aspiring entrepreneurs.