Byron began his journey at Universidad Rafael Landívar in Guatemala, where he completed a degree in Marketing/International Commerce. Ten years later, Byron became an Acton MBA student, where he finished his entrepreneurial studies, later going on became a student advisor and faculty member.

His highly competitive personality and passion for marketing and sales has led him to become CEO and founder of Gummick Company. Starting with only an old laptop and poor internet connection, Byron has grown his company into a top performer on the market, not only in Guatemala, but Central America. He has built regional promotions for multinational companies and has exclusive distribution rights for Cross, Hugo Boss, Cerruti, Cacharel, Cristian Lacroix, Jean-Louis Sherrer, and PSL.

Byron is also a board member in IPPAG Cooperative, an active member in Entrepreneur’s Organization in Guatemala, and CEO for Central America at Prominent, where the mission is connecting consumers with a brand and making a lasting impression.